OMODA recorded 19,855 new UK car registrations in 2025, with the OMODA and JAECOO brand house reporting 48,087 registrations combined. The figures were stated as verified against SMMT registration data, marking a standout first full year for two very new names in the UK market. OMODA only officially launched in the UK on 30 August 2024, so hitting a near-20,000 registration total in 2025 is a notable early milestone.
The Headline Numbers
According to the brand’s 2025 registration update verified against SMMT registration data:
- OMODA UK registrations (2025): 19,855
- JAECOO UK registrations (2025): 28,232
- OMODA + JAECOO combined (2025): 48,087
How New Is OMODA in the UK?
OMODA’s UK launch date matters because it explains why the growth has grabbed attention so quickly.
- OMODA officially launched in the UK on 30 August 2024.
- The launch line-up began with the OMODA 5 (petrol) and the OMODA E5 (all-electric).
What’s Driving the Growth So Quickly?
There’s no single “magic reason”, but the brand’s own messaging points to several levers that tend to accelerate growth in the UK:
- A rapidly expanding retail network, referenced as 101 UK dealerships.
- Strong warranty positioning, stated as a 7-year/100,000-mile vehicle warranty and an 8-year/100,000-mile high-voltage battery warranty (where applicable).
- A proposition built around design, technology, and competitive pricing, which the brand highlights as part of its appeal.
Zooming out, OMODA and JAECOO are also riding a broader market shift: UK buyers are paying more attention to newer Chinese entrants, particularly those that offer strong equipment levels and electrified options.
Why Would Someone Buy an OMODA or JAECOO Over a Long-Established Brand?
If you’re comparing them to more familiar badges, the main reasons tend to be:
- Warranty and perceived value: long warranties can reduce anxiety for buyers taking a punt on a newer brand.
- Spec for the money: newer entrants often compete hard on standard kit and tech to win attention.
- Powertrain choice: a mix of petrol and electric options helps the brands appeal to different budgets and driving needs.
That said, there are also sensible reasons some drivers may hesitate:
- Long-term resale values are still being established in the UK for both brands.
- Dealer and after-sales experience can vary more in a fast-growing network until it settles.
- Insurance grouping, parts availability, and software support are worth checking on a model-by-model basis.
What’s Next?
The brand house has discussed broadening its range with models such as the OMODA 7 and JAECOO 8, as it continues to build awareness and expand its presence in the UK.
What do you think is doing the heavy lifting here: sharp pricing, long warranties, strong design, or the UK becoming more open to newer brands?
This article was written and published by Christopher Lowe. Image used from Omoda UK.